Ansoff Matrix · Risk Ratings · PNG Export · 100% Free
Free Ansoff Matrix Generator — Growth Strategy Planner
Build a professional Ansoff Growth Matrix with risk ratings per quadrant. Choose from four growth strategies — Market Penetration, Product Development, Market Development and Diversification — then export as PNG or PDF.
● Pro Version is Free for now
Company or organisation you are analysing
🛒 Retail Brand
💻 Tech Company
🚀 Startup
🧴 FMCG Brand
🏦 Bank / Finance
🎓 University
Low Risk
Market Penetration
0 strategies
Med Risk
Product Dev.
0 strategies
Med Risk
Market Dev.
0 strategies
High Risk
Diversification
0 strategies
Ansoff Growth Matrix — Your Organisation
Products →
Market Penetration
Existing Product · Existing Market
Grow sales of existing products in existing markets — price cuts, promotions, loyalty programmes, better distribution...
Product Development
New Product · Existing Market
Develop new products for existing customers — product extensions, new features, innovation, R&D investment...
Market Development
Existing Product · New Market
Expand existing products into new markets — geographic expansion, new segments, new distribution channels...
Diversification
New Product · New Market
Launch new products into new markets — highest risk, highest potential reward. Related or unrelated diversification...
Existing Markets
New Markets
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💡 Ansoff Matrix Tips
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