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PESTLE Analysis Generator
Build a Political, Economic, Social, Technological, Legal and Environmental diagram and export it as a high quality PNG or copy as formatted text. Pro Mode adds 8 colour palettes, live stats, SWOT integration, a summary builder and a citation formatter.
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What are you analysing?
🏢 Business
🛍️ Retail
💻 Tech Startup
🏥 Healthcare
🎓 Education
⚡ Energy
🇺🇸 USA
🇬🇧 UK
🇩🇪 Germany
🇮🇳 India
🇨🇳 China
Country starters are curated example factors, not a live or real-time data feed, always verify and update figures for your actual analysis.
🔗 SWOT & PESTLE Integration PRO
Maps your Technology and Environmental factors toward likely SWOT Opportunities, and your Legal and Economic factors toward likely Threats, a starting point based on category, not a judgment of your specific situation. Review and move items as needed.
📝 Strategic Summary Builder PRO
Stitches the factors you've already entered into a draft summary paragraph using your own words, a template-based writing aid, not AI-generated analysis. Treat it as a first draft to edit, not a finished conclusion.
📚 Academic Citation Formatter PRO
Formats a source you provide into a reference entry, it doesn't look up or verify sources automatically, so double-check details against your citation style guide.
APA
Harvard
📖 Quick Reference
PPolitical government policy, trade, tax, stability.
EEconomic growth, inflation, rates, spending.
SSocial demographics, culture, lifestyle shifts.
TTechnology innovation, automation, R&D.
LLegal employment, safety, data, competition law.
ENEnvironmental climate, sustainability, waste.
📊 Live Stats PRO
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Political
0
Economic
0
Social
0
Tech
0
Legal
0
Environ.
🎨 Colour Theme PRO
Default👁️ Live Export Preview PRO
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💡 PESTLE Tips PRO
${esc(x)}
`).join(''):'Add Technology or Environmental factors first
';
document.getElementById('swotThreatList').innerHTML=threats.length?threats.map(x=>`${esc(x)}
`).join(''):'Add Legal or Economic factors first
';
toast('SWOT starting point generated!');
}// ─── PRO: STRATEGIC SUMMARY BUILDER (template-based, not AI) ──────
function buildSynthesis(){
const name=d.subject||'the organisation';
const openers={P:'Politically, the key factors affecting',E:'From an economic standpoint, the primary considerations for',S:'Socially, the trends most relevant to',T:'On the technology front, the notable developments impacting',L:'Legally, the compliance factors surrounding',EN:'Environmentally, the key pressures on'};
const paras=[];
FACTORS.forEach(f=>{
const items=d[f.key].filter(Boolean);
if(!items.length)return;
const joined=items.length>1?items.slice(0,-1).join(', ')+' and '+items[items.length-1]:items[0];
paras.push(`${openers[f.key]} ${name} include ${joined}.`);
});
const out=document.getElementById('synthOutput');
if(!paras.length){out.style.display='block';out.innerHTML='Add some factors first, then build a summary.';return;}
out.style.display='block';
out.textContent=paras.join(' ');
toast('Summary built from your entries!');
}// ─── PRO: CITATION FORMATTER (formats what you type — no auto-fetch) ──
let citations=[];
function addCitation(style){
const author=document.getElementById('citeAuthor').value.trim();
const year=document.getElementById('citeYear').value.trim();
const title=document.getElementById('citeTitle').value.trim();
const source=document.getElementById('citeSource').value.trim();
if(!author||!year||!title){toast('Fill in author, year and title first');return;}
let formatted;
if(style==='apa')formatted=`${author} (${year}). ${title}. ${source}.`;
else formatted=`${author}, ${year}. ${title}. ${source}.`;
citations.push(formatted);
document.getElementById('citeList').innerHTML=citations.map(c=>`${esc(c)}
`).join('');
toast('Citation added!');
}// ─── TIPS ─────────────────────────────────────────────────────
function updateTips(){
const el=document.getElementById('tipsList');if(!el)return;
const total=FACTORS.reduce((s,f)=>s+d[f.key].filter(Boolean).length,0);
const empty=FACTORS.filter(f=>!d[f.key].filter(Boolean).length);
const tips=[];
if(total===0)tips.push('Start by adding 3–5 factors to each section for a meaningful analysis.');
if(empty.length>0&&total>0)tips.push(`No items yet in: ${empty.map(f=>f.label).join(', ')}. A complete PESTLE covers all six factors.`);
if(d.T.filter(Boolean).length>0)tips.push('Technology factors often create Opportunities in a SWOT. Use your PESTLE findings to feed your SWOT analysis.');
if(d.EN.filter(Boolean).length>0)tips.push('Environmental factors are increasingly driving Legal changes — check for overlap between your EN and L sections.');
if(total>=12)tips.push('Good comprehensive analysis. Prioritise the 2–3 most impactful factors in each section for strategic conclusions.');
if(tips.length===0)tips.push('Solid PESTLE. Now use these findings to populate the Opportunities and Threats sections of a SWOT analysis.');
el.innerHTML=tips.map(tip=>`${tip}
`).join('');
}// ─── SAVE ─────────────────────────────────────────────────────
function schedSave(){
const dot=document.getElementById('saveDot'),lbl=document.getElementById('saveLbl');
if(dot)dot.style.background='#f59e0b';if(lbl)lbl.textContent='Saving…';
clearTimeout(saveTimer);
saveTimer=setTimeout(()=>{try{localStorage.setItem(SK,JSON.stringify({...d,pal:curPal}));if(dot)dot.style.background='#10b981';if(lbl)lbl.textContent='Saved';}catch(e){}},1200);
}function clearAll(){
const total=FACTORS.reduce((s,f)=>s+d[f.key].length,0);
if(!total&&!d.subject)return;
if(confirm('Clear all PESTLE data?')){d.subject='';FACTORS.forEach(f=>{d[f.key]=[];});document.getElementById('subjectInput').value='';renderAll();toast('Cleared!');}
}// ─── APP MODE ─────────────────────────────────────────────────
function setAppMode(m){
isPro=m==='pro';
document.getElementById('btnSimple').classList.toggle('active',!isPro);
document.getElementById('btnPro').classList.toggle('active',isPro);
widget().classList.toggle('pro-mode',isPro);
const pb=document.getElementById('proBar');if(pb)pb.style.display=isPro?'flex':'none';
const pr=document.getElementById('paletteRow');if(pr)pr.style.display=isPro?'flex':'none';
if(isPro){buildPaletteBar();updateCanvas();}
try{localStorage.setItem('sst_pestle_mode',m);}catch(e){}
}// ─── HELPERS ──────────────────────────────────────────────────
function esc(s){return(s||'').replace(/&/g,'&').replace(//g,'>').replace(/"/g,'"');}
function toast(msg){const t=document.getElementById('toast');t.textContent=msg;t.classList.add('show');setTimeout(()=>t.classList.remove('show'),2400);}// ─── INIT ─────────────────────────────────────────────────────
function init(){
renderGrid();
try{
const saved=localStorage.getItem(SK);
if(saved){const s=JSON.parse(saved);d.subject=s.subject||'';FACTORS.forEach(f=>{d[f.key]=s[f.key]||[];});document.getElementById('subjectInput').value=d.subject;if(s.pal)curPal=s.pal;}
const m=localStorage.getItem('sst_pestle_mode');if(m==='pro')setAppMode('pro');
}catch(e){}
renderAll();
}
init();